![]() ![]() The total hours taken for this study comprises 1,088 hours. Weekly taping comprised an average of seven hours on weekdays, including Saturdays and Sundays. ![]() The two-year-old kids’ channel Chutti TV has grabbed a 60 percent share in Tamil Nadu while global brands Disney XD and Cartoon Network fight hard to crack that market with their localised versions. Chutti TV is a Tamil channel that has a wide viewership among children in Chennai, the state of Tamil Nadu in India as Anintha Sarkar (2009), a member of the, states Sun TV’s grip down South India extends beyond general entertainment audiences. The paper presents the impact of violent content on Chutti TV, a channel targeting children.
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